Event arc

This deal lowers the barrier for consumers to access mobile devices with data plans.

Companies involved

No clear public-company linkage yet. This thread is still useful as a thematic signal.

Market lens

T-Mobile may increase new line sign-ups and customer base through this promotion.

Operator take

Consider leveraging similar device promotions to boost subscriber growth.

Latest signal

T-Mobile will give you an iPad for $99 when you sign up for a new line - here's how

T-Mobile is offering the base model iPad for $99 when customers sign up for a new line. This deal makes it more affordable to get an iPad with cellular connectivity. It is a limited-time promotion aimed at attracting new subscribers.