Watch out, Whoop: I'd switch to Google's new Fitbit tracker if these features are true

Google is rumored to release a new Fitbit tracker called Fitbit Air. Details are limited, but it is expected to compete with Whoop devices. This new tracker could offer features that attract current Whoop users.

ZDNet AI

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Event arc

A new Fitbit tracker could shift the wearable fitness market dynamics.

Companies involved

Alphabet (GOOGL)

Market lens

Google's entry may increase competition and innovation in fitness tracking devices.

Operator take

Monitor developments to assess potential impacts on health and fitness tech strategies.

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Sources in this thread (1): ZDNet AI

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