Event arc

Disabling ACR helps protect user privacy from unwanted data collection by smart TVs.

Companies involved

Samsung Electronics

Market lens

Companies may face increased pressure to be transparent about data collection and offer opt-out options.

Operator take

Users concerned about privacy should disable ACR on their smart TVs.

Latest signal

This hidden TV feature tracks your viewing - here's how to turn it off (no matter what brand)

Many Samsung, LG, and Sony TVs have a hidden feature called Automatic Content Recognition (ACR) that tracks what you watch. This tracking raises privacy concerns for users across different brands. The article explains how to disable ACR to protect your viewing data.