Event arc
The evolution of spatial audio impacts how music is produced and consumed.
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AI BriefWire / Thread
How Sony nearly ruled spatial audio - until Apple changed music forever
Sony introduced 360 Reality Audio at CES 2019, aiming to lead in spatial audio technology. However, Apple and Dolby later shifted the music streaming landscape with their own innovations. This competition changed how spatial audio is delivered and experienced by users.
ZDNet AI
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Companies involved
Apple (AAPL)
Market lens
Companies must adapt to new spatial audio standards to stay competitive.
Operator take
Businesses should explore spatial audio integration to enhance user experience.
Source mix
Sources in this thread (1): ZDNet AI
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How Sony nearly ruled spatial audio - until Apple changed music forever
Sony introduced 360 Reality Audio at CES 2019, aiming to lead in spatial audio technology. However, Apple and Dolby later shifted the music streaming landscape with their own innovations. This competition changed how spatial audio is delivered and experienced by users.
↓ -0.16%AAPL
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How Sony nearly ruled spatial audio - until Apple changed music forever
Sony introduced 360 Reality Audio at CES 2019, aiming to lead in spatial audio technology. However, Apple and Dolby later shifted the music streaming landscape with their own innovations. This competition changed how spatial audio is delivered and experienced by users.
↓ -0.16%AAPL