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Digital transformation involves using technology to improve business effectiveness or efficiency. The idea is to use technology not just to replicate an existing service digitally, but to transform that service into something significantly better.

While the concept sounds simple, digital transformation can be a long, expensive, and complicated process that doesn't always go to plan.

Definitions of digital transformation vary with industry and project. What everyone can agree on is that beneath the hype, the fluff, and the confusion, digital transformation involves significant changes. The main components might include rethinking business models, changing the underlying technology stack, embracing emerging technologies such as AI, innovating with customer experiences, and potentially changing organizational culture.