Now users can mention Meta AI to ask questions like, “Why are people talking about the World Cup this month?,” “Whose Met Gala looks are trending right now?,” or “How are the Knicks doing in the playoffs?” Meta AI will then process the invocation and respond as a public reply authored by the @meta.ai account. Meta AI will respond in the language used in the post it was mentioned in.

By integrating Meta AI into its platform, Threads is positioning itself as not just a destination for chatting about news and trends, but also a place where you can get information and recommendations without having to leave the app.

The idea is similar to Grok’s role on X, which is filled with posts of users asking the AI chatbot questions like, “Is this real?” or “Explain this.” Of course, giving an AI chatbot this level of visibility carries risks, as seen on X when Grok generated posts praising Hitler. Still, Meta AI notably has stronger safeguards in place than Grok, though it remains to be seen whether it will be prone to similar issues.

Meta notes that if you want to see fewer Meta AI replies in your feed, you can mute @meta.ai, use the “Not interested” option on any Meta AI post, or hide a Meta AI reply that appears directly on your post.