Earlier waves of voice technology in India — from digital assistants to WhatsApp voice notes — largely revolved around convenience. AI startups such as Wispr Flow are now betting that generative AI can turn those habits into a broader computing layer.

To make the product more relevant for Indian users, Wispr Flow began beta testing a Hinglish voice model earlier this year and launched on Android — India’s dominant mobile operating system — after initially debuting on Mac and Windows before expanding to iOS in 2025.

Co-founder and CEO Tanay Kothari told TechCrunch that the startup initially saw adoption in India largely among white-collar professionals such as managers and engineers, but it’s increasingly seeing broader usage patterns emerge, including among students and older users being onboarded by younger family members.

India has emerged as Wispr Flow’s second-largest market after the U.S. in terms of both users and revenue, Kothari said, with growth accelerating following the startup’s recent India-focused push. The startup has seen faster growth following the rollout of Hinglish support, benefiting from the widespread habit among Indian users of mixing Hindi and English in everyday conversations, particularly as users began expanding beyond work-focused use cases into more personal communication.