London-based Ethos thinks that AI can improve both sides of this experience. For experts, it offers voice-powered onboarding to ask a broader set of questions and get more data about their knowledge in various domains that their job titles don’t cover. For companies, Ethos can better match natural language queries posed by these organizations for their project, thanks to the wider range of data it has collected.

Ethos said that its voice-based onboarding and data allows it to answer complex client questions like, “Find me people who worked at a funded startup by A-grade investors solving for finance automation.”

Another example the startup gave was how a pharma company using its platform could search for doctors who specialize in a certain area, but who have also written papers on the subject or have an understanding of drug development.

Today, Ethos announced a $22.75 million Series A round led by a16z with participation from General Catalyst, XTX Markets, Evantic Capital, and Common Magic.