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I spent an entire afternoon building the exact same website on Wix and Squarespace. Same business, same goals, same afternoon. And within the first 10 minutes on each platform, I already knew which one I'd pick.

I tried building a website for a roofing service company called "Roofing Stars," based in Cape Town, South Africa. The kind of company that installs solar panel roofs and does sensor-based leak detection (fancy stuff, I know). I picked this because it's a real-world use case.

I went through the full setup on both platforms. Signed up fresh, used their AI builders, answered their onboarding questions, watched them generate prototypes, and then spent time in both editors, tweaking, adding sections, and trying to make the site look like something a customer would trust. By the end of it, I had two fully functional websites and a very clear opinion on which platform does what better (and why).