Tim Cook is stepping down. What happens to Apple now?

Tim Cook will step down as Apple CEO in September, with hardware chief John Ternus taking over. Ternus inherits a strong business but faces new challenges in a changing tech ecosystem. This leadership change could impact Apple's future strategy and operations.

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PublishedFriday, April 24, 2026 at 4:00 PMApr 24, 04:00 PM

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Watch as TechCrunch’s Equity podcast takes a closer look at Apple's new era, SpaceX's $60B option on Cursor, and more of the week's headlines.

Tim Cook plans to step down from his CEO role in September, handing the reins to hardware chief John Ternus.

Ternus may be inheriting one of the most durable businesses in tech, but he’s also stepping into a very different ecosystemthan the one Cook spent decades shaping. The App Store’s 30% cut is under pressure, the behind-the-scenes power Apple once held over developers is being challenged, and vibe-coded apps are changing what it means to build on Apple’s platform.

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Tim Cook is stepping down. What happens to Apple now?

Original article excerpt