ZDNET's recommendations are based on many hours of testing, research, and comparison shopping. We gather data from the best available sources, including vendor and retailer listings as well as other relevant and independent reviews sites. And we pore over customer reviews to find out what matters to real people who already own and use the products and services we’re assessing.

When you click through from our site to a retailer and buy a product or service, we may earn affiliate commissions. This helps support our work, but does not affect what we cover or how, and it does not affect the price you pay. Neither ZDNET nor the author are compensated for these independent reviews. Indeed, we follow strict guidelines that ensure our editorial content is never influenced by advertisers.

ZDNET's editorial team writes on behalf of you, our reader. Our goal is to deliver the most accurate information and the most knowledgeable advice possible in order to help you make smarter buying decisions on tech gear and a wide array of products and services. Our editors thoroughly review and fact-check every article to ensure that our content meets the highest standards. If we have made an error or published misleading information, we will correct or clarify the article. If you see inaccuracies in our content, please report the mistake via this form.

The B5 is LG's entry-level OLED model, offering the same signature picture quality at a much more affordable price than its flagship cousins. And right now at Best Buy, you can save 50% on the 77-inch model, bringing the price to just $1,500 and making it that much more budget-friendly. And for a limited time, you'll also get a free 43-inch LG UA77 smart TV - that's a $250 value.

Also: I compared the two best LG OLED TV models on the market right now - there's a surprise winner

The OLED panel supports a 120Hz refresh rate for smooth motion while watching live sports, action-packed movies and shows, and even while console gaming. You'll also get support for Dolby Vision HDR, which enhances detail and lets you get the most out of the OLED panel's capabilities. And with support for both Nvidia G-Sync and AMD FreeSync VRR, console gamers won't have to deal with annoying screen tearing and stuttering.