Explosive Media’s content plainly reads as propaganda. But the simplicity of its messaging has helped turn the group’s videos to a viral phenomenon. The videos are being shared across the internet, and people — many of them located within the US — are praising them for the way they humiliate Trump and urge viewers to remember that before this war began, the Trump administration was busy downplaying the president’s ties to Jeffrey Epstein. On TikTok, unofficial uploads of the videos have racked up thousands of comments from people cheering Explosive Media on and saying that their videos and surprisingly catchy AI songs are more informative than what’s being reported by Western outlets.

By playing into the public’s disdain for Trump and his peers, groups like Explosive Media are helping Iran win a meme-fueled war of ideas and perceptions. And at a time when the White House has tried to present itself as having a deep understanding of how to shape online discourse, it seems very much like the Iranians have Trump outgunned.

Explosive Media’s official YouTube and Instagram pages were both recently taken down — YouTube says that their videos violated the platform’s policies regarding spam, deceptive practices, and scams. But it’s not hard to find the group’s AI-generated shorts lambasting the US and Israel’s attacks on Iran. Even if you aren’t keeping up with news about the war, you’ve probably seen some of Explosive Media’s work while doomscrolling through X or TikTok. The way Explosive Media has been consistently putting out new videos almost every day that explicitly comment on recent events — despite the internet blackout — makes the group seem like it could be a large outfit with ties to the Islamic Revolutionary Guard Corps’ content creation machine. This would make the group an extension of the same governmental organization that turned Iran into an authoritarian theocracy in which political dissent has been violently repressed.

But when I recently spoke with a member of the group via the Telegram channel linked in multiple Explosive Video accounts, they claimed that they are a team of about 10 people who are operating independently from Iranian state media. Explosive Media claims it sees maintaining its independence and being relatable to Gen Z (their peers) as important elements to achieving their larger goals. And the representative stressed that using Lego aesthetics to spread their message has been a key part of building a global audience.