"We're a nine-figure brand with under seventy people," says Chen. "To compete in consumer goods at this scale, we need leverage in every part of the company." ChatGPT Business gives Neuro the leverage to do more with less. Employees first experimented with ChatGPT on their own, but it quickly became company policy.

In consumer goods, you're juggling a dozen specialties before you can afford a dozen specialists. "Everyone has to be a generalist," says Tyler Gianesini, Chief Operating Officer. "ChatGPT acts like a second brain that fills the gaps."

That support has changed how Neuro handles costly areas like regulatory and legal. "We draft, refine, and stress-test contracts in ChatGPT before sending them to counsel," Chen says. "It's saved us tens of thousands in legal fees and weeks of back-and-forth."

But the real win is momentum. "We're a distributed team," Chen says. "I can't Slack someone at 1 a.m., but I can drop an idea into ChatGPT, work it through, and wake up with clarity. It's a brainstorming buddy that doesn't sleep."