When asked about the inherent conflict of working closely with two AI model companies that are fierce (and, arguably, sometimes petty) competitors, he said it’s not a problem. Because AWS itself often competes with its partners, it has a lot of direct experience with such competition, he explained.

In AWS’s earliest years, it knew it couldn’t build every cloud offering itself, so the unit partnered with others.

“We also knew that we would have to compete with our partners, because technology is interconnected,” Garman recounted. “So, for a very long time, we’ve built this muscle up of how we go to market with our partners,” he continued. “But we also may even have first-party products that compete with them, and that’s okay, and we’ve promised them we won’t give ourselves unfair competitive advantage.”

Today, the world is used to Amazon competing with those who sell on its cloud. Even one of AWS’s biggest rivals, Oracle, sells its database and other services on AWS. But it was a radical idea back in 2006, when technology partners took pains never to compete with the partners that helped them succeed.