How BBVA is scaling AI from pilot to practice across the org

BBVA is expanding its use of AI from initial pilots to widespread adoption across the organization. This scaling effort aims to improve efficiency and customer experience through AI-driven solutions. The move highlights how large enterprises are integrating AI into core business operations.

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PublishedThursday, November 6, 2025 at 10:30 AMNov 6, 10:30 AM

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BBVA is embedding ChatGPT Enterprise into daily work, saving employee hours each week, creating 20,000+ custom GPTs, and achieving up to 80% efficiency gains.

BBVA is moving from AI pilots to enterprise-wide adoption, embedding AI into day-to-day work across teams to improve productivity, decision-making, and customer outcomes.

Founded in 1857, BBVA operates across Europe, Mexico, South America, Türkiye, and the U.S., serving tens of millions of customers. Long recognized as one of the world’s most innovative financial institutions, BBVA is now applying AI at global scale—not as a pilot, but as a new way of working and a core capability across the organization.

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How BBVA is scaling AI from pilot to practice across the org

Original article excerpt