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AI BriefWire / Briefing
OpenAI has introduced apps in ChatGPT, allowing users to access third-party services directly within the chat interface. They also launched a new Apps SDK to help developers create these integrations easily. This development enhances ChatGPT's functionality and broadens its use cases for users and developers.
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We’re introducing a new generation of apps you can chat with, right inside ChatGPT. Developers can start building them today with the new Apps SDK, available in preview.
A new generation of apps you can chat with and the tools for developers to build them.
Update on November 13, 2025: Apps are now available in preview to ChatGPT Business, Enterprise and Edu customers.
Today we’re introducing a new generation of apps you can chat with, right inside ChatGPT. Developers can start building them today with the new Apps SDK, available in preview.
Apps in ChatGPT fit naturally into conversation. You can discover them when ChatGPT suggests one at the right time, or by calling them by name. Apps respond to natural language and include interactive interfaces you can use right in the chat.
For ChatGPT users, apps meet you in the chat and adapt to your context to help you create, learn, and do more. For developers, building with the Apps SDK makes it possible to reach over 800 million ChatGPT users at just the right time.
Apps will be available today to all logged-in ChatGPT users outside of the European Economic Area, Switzerland, and the United Kingdom on Free, Go, Plus and Pro plans. Our pilot partners–Booking.com, Canva, Coursera, Figma, Expedia, Spotify and Zillow are also available today in markets where their services are offered starting in English. More pilot partners will launch later this year and we expect to bring apps to EU users soon.