But there’s a problem: AI is almost never used in the way it is benchmarked. Although researchers and industry have started to improve benchmarking by moving beyond static tests to more dynamic evaluation methods, these innovations resolve only part of the issue. That’s because they still evaluate AI’s performance outside the human teams and organizational workflows where its real-world performance ultimately unfolds.

While AI is evaluated at the task level in a vacuum, it is used in messy, complex environments where it usually interacts with more than one person. Its performance (or lack thereof) emerges only over extended periods of use. This misalignment leaves us misunderstanding AI’s capabilities, overlooking systemic risks, and misjudging its economic and social consequences.

To mitigate this, it’s time to shift from narrow methods to benchmarks that assess how AI systems perform over longer time horizons within human teams, workflows, and organizations. I have studied real-world AI deployment since 2022 in small businesses and health, humanitarian, nonprofit, and higher-education organizations in the UK, the United States, and Asia, as well as within leading AI design ecosystems in London and Silicon Valley. I propose a different approach, which I call HAIC benchmarks—Human–AI, Context-Specific Evaluation.

For governments and businesses, AI benchmark scores appear more objective than vendor claims. They’re a critical part of determining whether an AI model or application is “good enough” for real-world deployment. Imagine an AI model that achieves impressive technical scores on the most cutting-edge benchmarks—98% accuracy, groundbreaking speed, compelling outputs. On the strength of these results, organizations may decide to adopt the model, committing sizable financial and technical resources to purchasing and integrating it.