Last May, President Donald Trump signed the Take It Down Act, a law addressing nonconsensual intimate imagery (NCII). The law immediately criminalized distributing NCII, whether in the form of real or AI-generated material, something many states at least partially do already. But its namesake takedown provision is more sweeping. Taking effect a year after the law’s passage — on May 19th of 2026 — it requires online platforms to remove NCII within 48 hours or face fines.

Federal Trade Commission Chair Andrew Ferguson sent letters to over a dozen tech companies ahead of the deadline, a list the FTC said included Amazon, Alphabet, Apple, Automattic, Bumble, Discord, Match Group, Meta, Microsoft, Pinterest, Reddit, SmugMug, Snapchat, TikTok and X. It instructed the platforms to offer users an easy takedown request process and remove offending content within 48 hours, as well as any “known identical copies.” The agency, which is tasked with enforcing the law, reminded companies that violating it could result in civil penalties of more than $53,000 per violation.

Major platforms including Meta, Microsoft, Google, TikTok, and Snap supported the bill, and expressed confidence that they could comply. Snap said in a blog post last year that it “aligns with and complements our ongoing efforts.” Spokesperson Monique Bellamy told The Verge that it’s continuing to “evolve” safety systems, “including investing in tools and technologies to proactively detect and take action on unwanted nudes and similar imagery.”

Meta head of women’s safety Cindy Southworth said the company had “long fought intimate image abuse on our platforms,” including by removing it, helping develop tools to catch it, and suing AI “nudify” app developers that break its rules. Southworth added that the company’s tools are trained not to comply with nudifying requests. “We continue to support the TAKE IT DOWN Act, an important step in addressing this abuse across the internet, and we’ve already been compliant for several months.” TikTok US spokesperson Mahsau Cullinane said the company has a zero-tolerance policy for NCII, and pointed to its partnerships with NCMEC and StopNCII.org; the company currently offers a form and in-app tools for reporting.