Customer segments are constructed with enormous care. But the value of that investment truly compounds when business leaders can explore those segments fluently. When a question like 'how is our lapsed customer reactivation rate trending among customers acquired through paid social in the past 18 months?' requires a two-day analyst request, the insight arrives after lthe window to act on it has narrowed.

Databricks Genie is a state-of-the-art data agent designed for answering complex questions about enterprise data consisting of both structured (tables, dashboards, notebooks, etc.) and unstructured (workspace files, Google Drive, Sharepoint etc.) data sources. In retail, it enables customer experience leaders to query their full customer data environment in plain English instead of SQL. Questions about segment behavior, loyalty program performance, channel preference, and churn risk can be asked conversationally with answers that draw on the full depth of your customer data, not a pre-aggregated slice.

7-Eleven, the world’s largest convenience retailer, uses Databricks to streamline and personalize marketing across every campaign. Marketing teams launch, refine, and measure customer offers within a secure, unified platform — supported by Databricks SQL and Unity Catalog. Natural language querying powered by AI/BI Genie empowers business users to unlock insights without writing SQL, transforming how the team delivers data-driven value at scale.

The highest-value customer insight often comes from a question that a customer experience leader has been sitting on for weeks, waiting for analyst bandwidth. When that question can be asked and answered in the flow of a normal working day, the quality of CX strategy changes. Genie doesn't replace your data science team. It gives your CX leaders direct access to the insights they need, when they need them.

DATABRICKS GENIE · KEY DIFFERENTIATORS Built for your data, governed by your rules, answerable to any business leader.