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Learn how Databricks Lakebase powers low-latency, cost-effective marketing campaigns by serving customer segments to SAP Engagement Cloud.
Recently, Deichmann published a customer story describing how Lakebase enabled seamless omnichannel marketing. This blog covers the technical side of the story.
Every retail company needs to leverage data to deliver personalized, high-performance marketing campaigns. Nevertheless, we see some inefficiencies across the industry:
