Last week, after Google announced its huge overhaul to Search, I overheard a woman on the phone saying she was switching to DuckDuckGo because you can “opt out of using AI.”

“Google just isn’t Google anymore,” she said. It seems that others had the same idea.

At I/O, Google’s annual developer conference, the company said its traditional list of blue links is being replaced by an AI agent that answers queries, executes tasks, and runs background monitoring agents.

Some have argued it will kill the open web, while others shared concerns that AI overviews surface inaccurate responses and take away control from users who might not want to use AI. It also overcomplicates simple things. Just try to Google the word “disregard.”

In response to Google’s changes, many have begun defecting to DuckDuckGo, a privacy-focused alternative that has never been able to break past Google’s dominance, accounting for only around 2% of the U.S. search market.

During Google’s search antitrust trial in 2023, DuckDuckGo CEO Gabriel Weinberg testified that Google’s exclusive default search contracts harmed its ability to pitch itself as the default on other browsers.