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Google I/O made it official: AI-generated answers are now front and center in search. Matt Thompson, VP of partnerships at Scrunch, joins Equity to talk about what Google’s changes mean and what marketers and founders should actually do about it.
Google I/O made it official: AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a pretty significant way.
