The launch reflects a growing realization across the tech industry: Infrastructure originally designed for a human-driven internet doesn’t work as well in a world increasingly populated by agents.

While AI agents still represent a relatively small portion of internet activity, machine-generated traffic is already significant, and poised to grow. Cloudflare says bots accounted for 31% of overall HTTP traffic over the last six months. AI crawlers, search engines, and assistants made up roughly a quarter of all bot requests during that period.

“Non-human traffic will exceed human traffic sometime in the first half of 2027,” said Lai Yi Ohlsen, senior product manager at Cloudflare, to TechCrunch.

At Google’s I/O developer conference last week, the company said users will be able to start delegating tasks to AI systems, like researching purchases, booking travel, browsing the web, and interacting with apps. But the buck doesn’t stop at consumer-focused AI agents. Enterprises are increasingly deploying agents internally and for their customers, creating new kinds of machine-generated traffic behind the scenes.