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Elon Musk is hoping you will be fooled by his repeated invocation of Mars — because he wants you to finance his bad AI company.
I haven’t seen anything as stupid as the WeWork IPO document in a very long time — that is, until Elon Musk filed to take SpaceX public. WeWork was a joke. SpaceX is a threat. And if Musk and his bankers have their way, you are going to be their bagholder.
Lots of the top-line details leaked long before the S-1 filing itself became public. There’s the rumored valuation of more than $1 trillion. That’s despite the nearly $5 billion in losses last year. The total addressable market (TAM) for SpaceX — the amount of revenue SpaceX thinks it could make if won over what it thinks is its entire customer base — was listed as $28.5 trillion. By way of comparison, the gross domestic product of the US as a whole was a hair over $24 trillion, according to the St. Louis Fed.
I guess I could believe that Musk is the Lord and Savior of a bunch of weird polygons
This is absurd nonsense, but it might not matter. Musk is the original financial influencer, and his struggling electric car company, Tesla, trades at more than 300 times earnings. Ford and Toyota both trade at about 11 times earnings. Even Nvidia, a company that is arguably printing money, trades at 33 times earnings. Tesla is a meme stock, and SpaceX is poised to be the next one. Never mind that it is basically a space company plus an AI company plus a social network — a meme stock doesn’t have to make sense.
So where do I start? I guess we’re all supposed to pretend it’s 2015 and that Musk cares about humanity, and especially about sending humanity to space. Musk is trying to sell a big company with a big story: his messianic mission to “extend the light of consciousness to the stars,” a phrase that occurs seven times in the S-1. (“Light of consciousness” without its astral accompaniment occurs an additional three times.) There is an artist’s illustration of “Life on Mars.” The people who live there appear to be composed of polygons. I guess I could believe that Musk is the Lord and Savior of a bunch of weird polygons; I’ve seen the Cybertruck.
(WeWork guru Rebekah Neumann must be eating her heart out right now — “the power of We” is so quaint by comparison.)