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Amazon Prime Day will run from June 23 through June 26 this year, but you don't have to wait four weeks to score a great deal on a new phone. Amazon has already begun rolling out early discounts on some of the year's most popular mobile devices, making now a great time to upgrade. Whether you're shopping for a flagship model, a budget-friendly Android handset, or a cheaper iPhone, there are already some worthwhile offers available.

Here at ZDNET, I review several major smartphone releases and track deals of even more throughout the year. Something I've noticed is that buying a new phone is more complicated than ever in 2026. Between rising prices, economic instability, and a market packed with excellent options at every price point, finding the right device can be challenging.

To help make your decision easier, I have sifted through Amazon's early Prime Day promotions and rounded up five phone deals worth your attention.