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The Samsung R95H marks a significant entry into the display market, claiming chromatic fidelity and luminance performance comparable to those of established Organic Light-Emitting Diode (OLED) technology.

I'll admit that in my nearly 10 years of testing and reviewing TVs, I thought that OLED was as good as it was going to get. The color accuracy, contrast, and detailing have been unmatched and well worth the high asking price. But Samsung has seemingly done the impossible: surprise me.

The Samsung R95H, which features the company's latest Micro RGB display technology, features redesigned focusing lenses for the separate red, green, and blue LED backlights, enabling what should be significantly reduced color bleed and blooming. This, in turn, means that you'll get sharp contrast and the ability to reproduce up to 100% of the BT.2020 color gamut.