As Apple noted in its announcement, 90% of the $1.4 trillion involved transactions where developers didn’t pay any commissions.

Broken down further, the 2025 total included $1.1 trillion in sales of physical goods and services and $149 billion in billings and sales for digital goods. The latter is largely commissioned at a rate of 15% to 30%, depending on transaction type and the size of the business, and is higher than the $131 billion Apple reported last year. Regardless of how it’s presented, it’s still a multi-billion-dollar market that Apple takes a piece of.

Additionally, Apple said that in-app revenue from ads was $151 billion in 2025, up from $150 billion the year prior.

Apple also highlighted that the App Store saw over 850 million average weekly users from across 175 countries and regions in 2025.