Founded by film producers Simon Horsman and Daniel Wood, Quilty uses AI to analyze scripts and generate detailed reports about a project’s chances for success. After being fed an unproduced script, Quilty’s tech gives it a score ranging from 0 to 100 that reflects the quality of the would-be project’s narrative, its commercial viability, whether it will resonate with audiences, and how much the production would likely cost. The platform is selling the idea that it can give users a glimpse into the future as they try to get their films / movies greenlit. Horsman and Wood believe that Quilty is poised to become an integral part of how traditional production studios do business.

When I recently sat down with Horsman and Wood, they were adamant about wanting to “keep humans in the loop” rather than fully automating the pre-production process. While first establishing their company, Horsman and Wood solicited feedback from a number of other creatives who often voiced concerns about gen AI’s potential to negatively impact jobs and leave human workers deskilled.

“We agree with a lot of the negative sentiment towards AI, but what we’re trying to do is enable human creativity,” Horsman told me. “Quilty is really about development and giving the users — be they a writer, producer, buyer, financier, or studio execs — as much information as possible to make an informed green light decision.”

Instead of offering users access to a single, bespoke AI model that gives feedback on scripts, Quilty combines a number of widely available AI tools to bring different kinds of analyses to the process. All users have to do is upload their text scripts to the platform, and a few minutes later, it spits out a report that details things like an estimated budget, outlines of important story beats, and character analyses. The service costs $50 per individual analysis, but you can also purchase multiple analyses at a discounted rate.