The “under 2 million” figure is another means of capturing the indie developer audience, similar to Apple’s efforts with the Small Business Program, where the company offers lower commission rates to smaller developers who are just starting to build their applications and aren’t yet earning millions.

Apple also noted that the Foundation Models framework is expanding this year to include image input and support for server models. That means the API can now integrate with the cloud model provider of developers’ choice, to ensure getting started with a large cloud model is as “accessible as possible,” as needed for more complex tasks, said Apple.

The move reflects a growing reality in the AI industry that experimentation is no longer cheap. By waiving infrastructure fees for smaller developers, Apple is positioning its models as a lower-cost alternative for those developers who don’t want to take on additional cloud bills.

Small developers aren’t the only ones tightening their belts these days. Tech giants like Meta and Amazon have discontinued their internal AI token usage leaderboards, where developers once competed to burn cash by experimenting with AI tools. Uber, meanwhile, recently said it had run through its 2026 AI budget in just four months, news that some have taken as a need for more fiscal responsibility when it comes to AI.