To be honest, nobody really knows. But the question itself may be the wrong one. A better one might be: are Apple customers actually going to use these features and, if they do, will it help Apple’s business?

Before we address that question, we should note that Monday’s announcements also came with an interesting comment from Craig Federighi, Apple’s senior vice president of software engineering.

“Some appear to be racing forward, seemingly pursuing AI for the sake of AI, without clear regard for the people — all of us — that it’s ultimately meant to serve,” Federighi said during his remarks. “At Apple, our mission has always been to turn the potential of advanced technology into helpful and intuitive products for everyone.”

The not-so-veiled defiance on display here seems like both a response to Apple’s “behind-on-AI” criticism and an effort to acknowledge the deeply ambivalent — and, according to some polls, increasingly negative — sentiments that many consumers have about the AI industry. It’s also a shrewd message at a moment when Americans are worried that AI will take their jobs and rot their brains. Apple is positioning itself as the AI company that’s actually on your side.