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Apple primarily made the case for an improved experience with its long-standing Siri assistant, which like most other announcements had a hefty helping of AI.
Apple’s WWDC 2026 event kicked off yesterday at Apple Park, starting a week packed with reveals about Siri AI, iOS 27, Apple Intelligence, and more, along with developer events and demos as Apple looks to reassert itself with users and developers who haven’t been impressed with their releases within the wildly competitive AI space. It also marks CEO Tim Cook’s last WWCD with the company, after announcing he’s handing things off to Senior Vice President of Hardware Engineering John Ternus on September 1.
