It’s funny, people often think I’m being incendiary, but I’m actually quite serious. I legitimately think that the traditional concept of product management is going to change dramatically. For a long time, product managers have been viewed as the “CEO of the product,” or as strategic coordinators responsible for bridging gaps between functions like engineering and design. But, under this role, what happens is that a lot of product managers don’t really own the business or the execution and sit in this nowhere land of influence without ownership.

With AI, many tasks traditionally handled by product managers—such as translating customer insights into buildable features—will be automated. And some of these traditional tasks will shrink, meaning PMs will have more time to add value in different ways.

Defaulting to the middle ground of coordination without ownership is unlikely to be a path for product managers in the long term.