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As audio quality reaches technological limits, brands are exploring alternative features.
Premium headphones might be reaching their ceiling. How much better can noise cancellation and sound quality get? Exactly how many on-device features can a company implement in a device with limited space?
While figuring out the answers to these questions, companies are now exploring another front to entice consumers: better power management and battery performance. Last year, Bose's special trick was the QuietComfort Ultra 2's Bluetooth Low Energy-enabled power management feature, which effectively rendered the headphones' power button unnecessary.