The digital era gave the advertising and marketing industry speed; the AI era is giving it autonomous operations.

For companies building next-generation technologies for advertising and marketing, the question is no longer whether to adopt AI but whether their infrastructure can support it at the speed and scale the industry demands.

At Cannes Lions, running June 22-26 in France, industry leaders including Alembic, Amazon Web Services (AWS), Criteo, Higgsfield, KERV.ai and Taboola are showcasing how NVIDIA technologies help unlock greater creativity and enable faster, autonomous operations at enterprise scale.

Causal AI platform Alembic helps solve one of enterprises’ biggest challenges: proving what marketing initiatives actually drive growth, not just reporting on what happened. Modeling true causation simultaneously across every channel, market and audience requires AI infrastructure that can process enormous, fast-changing datasets without reducing them to correlation-based assumptions.

NVIDIA DGX Vera Rubin NVL72 systems enable Alembic to scale its Causal AI models to analyze more variables, run larger simulations and quantify the true drivers of growth across marketing investments. Alembic will be the first Causal AI company to use NVIDIA DGX Vera Rubin SuperPODs for enterprise-scale causal modeling, giving executives a single source of unbiased truth on what drove business outcomes and where capital is being wasted, so they can act with confidence on future decisions.

Alembic’s inference runs on private supercomputing infrastructure inside Equinix data centers where the enterprise data already lives, keeping AI workloads local. World Wide Technology extends this to secure and regulated environments. Together, the companies offer a complete enterprise AI stack purpose-built for executives and data leaders accountable for capital decisions.