Sources tell TechCrunch General Intuition has secured funds from backers, including Jeff Bezos and Eric Schmidt, as well as existing investors Khosla Ventures and General Catalyst.

Pim de Witte, who co-founded Medal, founded and leads General Intuition alongside co-founders Eloi Alonso, Adam Jelley, and Vincent Micheli — researchers who bring expertise in world modeling and simulation.

The startup trains embodied AI and world models using Medal’s dataset of 2 billion videos per year from 10 million monthly active users. The startup’s pitch is that such a dataset — unique because it allows AI to learn from interactive, first-person gameplay — is the perfect base to teach machines deep spatial-temporal reasoning, allowing them to perceive, anticipate, and interact in real time in simulation.

That dataset has reportedly attracted the attention of OpenAI, which previously attempted to acquire Medal. And sources say OpenAI hasn’t been the only big AI lab to come knocking.