By embedding the service directly into its telecom network rather than offering it as a standalone app, Jio is betting AI assistance can become a native feature of phone calls. The approach could reduce consumers’ reliance on third-party call-assistant apps and give Reliance a powerful distribution advantage in an increasingly crowded AI market.

Reliance also unveiled an AI-powered version of its MyJio app that can perform tasks on behalf of users, from activating eSIMs to selecting roaming plans, through natural-language requests. The company further introduced TeleFrame, a home display that uses AI agents to proactively surface information and recommendations, such as weather alerts, schedules, and household reminders. The product appears to echo a broader industry push toward ambient AI assistants for the home, an area being explored by companies including Amazon and Google.

The announcements mark the next phase of Reliance’s AI ambitions as India seeks to build domestic capabilities in a field largely dominated by U.S. and Chinese technology companies. The push follows the launch of Reliance Intelligence last year, through which the conglomerate aims to develop AI infrastructure and services for consumers, businesses, and governments, including applications that support 22 Indian languages.

“India should not be a mere consumer of AI created elsewhere. It must become a creator, adopter, and a global leader in AI,” Ambani, 69, said.