The CFO is a strategic thought partner for the business. On top of ensuring financial performance is reported accurately and on time, we really help guide corporate strategy and capital allocations, and use financial expertise to drive short and long term initiatives. Whether it's telling the company story internally or externally, CFOs play a key role in that as well. CFOs are confidants for the CEO, and serve as a catalyst for growth and innovation.

In this sense, the role is now much more of an operational CFO that works closely with cross functional partners.

Similar to broader organization success, it boils down to people, processes, and routines.