Samsung Electronics is deploying ChatGPT Enterprise and Codex to its employees around the world as it accelerates AI adoption across the company. Under the agreement, ChatGPT and Codex will be made available to all Samsung Electronics employees in Korea, and all employees worldwide in its Device eXperience (DX) division. This represents one of OpenAI’s largest enterprise deployments to date.

Samsung Electronics plans to use ChatGPT and Codex for technical and non-technical work, across a broad range of functions, including software development, marketing, product development, and manufacturing, to enhance employee productivity and problem-solving capabilities. Codex started as a tool for software development, but it’s increasingly useful for more kinds of work.

With ChatGPT, Samsung Electronics employees perform a wide range of knowledge-based tasks more efficiently, including searching for and analyzing information, drafting documents, developing ideas, and interpreting data. ChatGPT Enterprise provides enterprise-grade capabilities that enable organizations to use AI securely and effectively, including data protection, user and access management, and security controls. These capabilities allow Samsung Electronics employees to use advanced AI within the company’s security policies and governance framework.

Codex can enhance not only developer productivity through tasks such as writing, reviewing, and debugging code, but also the productivity of non-technical teams in their day-to-day work. For example, employees can use Codex to turn ideas into working software, internal tools, websites, and automated workflows.

More than 5 million people now use Codex every week for technical and non-technical workflows and roles. Codex weekly active users in Korea have grown nearly 800% since February 1, 2026.

“This historic deployment for OpenAI is particularly significant because Samsung Electronics, a global leader in technology and manufacturing, is embracing AI not as a tool limited to certain teams or functions, but as a core platform for improving how employees around the world work and innovate,” said Harrison Kim, General Manager of OpenAI Korea.