The partnership will bring Schibsted Media’s content to new audiences while enabling ChatGPT to better respond to enquiries from its 300m users with up to date, relevant information from across the Nordics.

Schibsted Media has already been incorporating AI both inside its business and to provide more engaging experiences for its readers, listeners, and viewers. These include Aftonbladet’s AI chatbot, which answered over 600,000 reader questions about the US presidential election and a tool which provides personalised summaries of the week’s news to help readers stay up to date. The company has also used AI-driven text-to-speech technology to convert news articles into audio, and text-to-video solutions to turn articles into engaging multimedia content—enhancing the accessibility and reach of its content.

Siv Juvik Tveitnes, CEO of Schibsted Media Group said “This partnership is part of Schibsted Media’s broader efforts to integrate AI in ways that support and strengthen journalism. By combining our editorial expertise with OpenAI’s technology and insight, we continue adapting to ensure that journalism evolves alongside technological advancements.”

“As AI-powered platforms increasingly influence how people search for and interact with information, this partnership allows us to explore new commercial opportunities in the evolving digital ecosystem. By engaging early, we position ourselves to better understand and help shape how high-quality journalism can be distributed, monetized, and sustained in AI-driven environments”, she added.