Economic research indicates that technologies usually take decades to diffuse across the world. More recently, digital platforms that have come before ChatGPT took between about 10 years (Netflix) and close to one year (Fortnite) to reach 100 million users. ChatGPT hit that milestone in two months, ushering in a new paradigm for the pace of technological progress.3

OpenAI’s mission is to ensure that as AI advances and becomes able to solve harder and harder problems, what’s called artificial general intelligence (AGI), it benefits everyone. As our CEO Sam Altman has written⁠(opens in a new window), it won’t happen all at once, but we’ll soon be able to work with AI that helps us accomplish much more than we ever could without it. That starts with the tool getting into the hands of as many people as possible by being not just accessible but inspiring.

This is why we aired our first-ever television ad during the Super Bowl, because of how many people would be watching and sharing the moment with family and friends—the intersection of a national cultural moment, the big game, and the global start of what Sam has called the Intelligence Age⁠(opens in a new window), as children everywhere become able to do things we can’t. Our goal was to pique people’s curiosity and help us all realize how AI can open up new possibilities for us, create more fulfillment in our lives, and make us more productive, just as all the tools that came before AI did for those who came before us. The ad depicts:

The ad itself is a signal of how AI can assist—not replace, but aid and enhance—a human-led creative effort. Our creative team used Sora, OpenAI’s video generation tool, as a super-fast visual brainstorming partner. They prompted it with their ideas and were able to visualize those ideas faster and ultimately bring their creative vision to life more efficiently while working on a compressed timeline. The team directed the process, refined the output, and added all the human touches that are what really make a powerful ad.