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Marketing AI agents as digital employees may make human workers worse at spotting errors and more likely to offload accountability.
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Imagine coming in to work to learn that a new underling will report to you. The worker is not a person but an AI tool—one that your company nonetheless calls Alex, an “employee” with a title and defined responsibilities. How well do you think you would work with Alex?
If you’re anything like the managers recently studied by Emma Wiles, a Boston University business professor, treating Alex as a “coworker” and not a software tool would lead you to do a worse job. Wiles found that people caught 18% fewer errors when the work was said to have come from an agentic “AI employee” rather than a chatbot. It turns out that what’s in a name matters. A lot.
This is an alarming glimpse of the future Silicon Valley is hurling us toward. Last year Nvidia’s CEO, Jensen Huang, talked about workplaces of “digital humans.” Since April, Microsoft, OpenAI, Anthropic, and Google have all released new tools oriented toward managing teams of AI agents, many of which are explicitly advertised as digital colleagues with the flexibility and cognitive power of actual humans. And nearly a third of the 1,261 managers who participated in Wiles’s study said their companies already frame AI agents as employees (23% even list them on org charts).
The technical progress of agentic AI is not all hot air, of course. Agents, which can effectively be thought of as AI tools programmed to work in a loop until they achieve a goal, have become measurably better at more complicated tasks. But it’s a huge leap to refer to these tools as coworkers or employees, and doing so will set unrealistic expectations for what AI can do while leaving the human employees supposedly responsible for them worse off.
That’s partially because, Wiles’s research suggests, it inverts our sense of who’s in charge. When an AI tool was framed as an employee, participants in the study saw themselves as less responsible for its output. They were also 44% more likely to escalate its questionable work to a manager for further review rather than trusting their own corrections (thus negating the time-saving purpose of using the AI agent in the first place).