Indian serial entrepreneur Bhavin Turakhia is making a $30 million personal bet that there is still room for another enterprise AI company. His new venture, Neo, is built on a simple premise: workplace software designed before the AI era cannot simply be upgraded with chatbots — it has to be redesigned from the ground up.

Turakhia, 46, is no stranger to ambitious enterprise technology bets. Over the past two decades, he has co-founded companies including Directi, Radix, Titan, and banking software firm Zeta, largely backing them with his own cash before bringing in outside investors. He’s doing the same with Neo.

Turakhia told TechCrunch he is bootstrapping this much money because he believes AI marks a technology shift significant enough to justify rebuilding workplace software from scratch.

“If you want to build an iPhone, you can’t take the parts of a Nokia and somehow convert it into an iPhone,” he said.

Launched internally in April this year, Neo is an enterprise work platform that combines project management, documents, file storage, and AI into a single product. The goal, Turakhia said, is to make AI an active participant in day-to-day work rather than just another assistant employees turn to separately.

Turakhia argued most incumbents face a structural disadvantage when adding AI to products designed before generative AI. Neo, he said, was designed from the ground up for AI and is model-agnostic, allowing enterprises to switch between AI models rather than being tied to a single provider.