Ben Guez has “a bunch of potential international wives in [his] DMs,” thanks to an automated script he set up using OpenClaw, Claude code, and Instagram trial reels.

“I think it’s crazy, like the potential is insane right now,” Guez, a content creator and startup founder, told TechCrunch. “I’m not sure if everyone’s gonna think it’s good, but I mean, it’s working.”

How is Guez is wooing so many women? First, he uses the open source AI agent OpenClaw to track World Cup match results. After each game, OpenClaw triggers Claude to create and post a nearly identical Instagram “trial reel” with the same template. In the video, Guez stares out a train car window looking dejected, with the caption: “I can’t believe {COUNTRY} lost… If any {COUNTRY} girls need emotional support… my DMs are open.”

Guez has made the same post, save for the country name, more than a dozen times. But you can’t tell when you look at his profile, since trial reels don’t show up on a creator’s public page. Since he launched this automation, Guez has gotten over one million views and 200 DMs in a few days. That volume is even more impressive considering that Guez says in his profile that he will only answer DMs sent via Canary, his AI language learning app, which means that these women have to download his app.

You have to hand it to him: Guez is really taking “work smarter, not harder” to another level. But once these women realize he doesn’t actually care about Tunisian soccer, wouldn’t they feel played?

“They’re not feeling angry, they’re more impressed, like, ‘Oh, you’re thinking outside of the box, you’re a genuis,’” Guez said. “I think as long as you’re open [about] what you’re doing, I think it’s fine.”