Google Search will let you instantly generate AI images for free - here's how

Google Search now allows users to generate AI images for free directly within Google Images. This feature integrates image generation seamlessly into search results. It simplifies access to AI-generated visuals for everyday users.

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Market reactionTracking GOOGL until next market close

PublishedTuesday, July 14, 2026 at 6:00 PMJul 14, 06:00 PM

Freshness2h live

Story ID#5053

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Business briefing

A structured operator read: what happened, why it matters, who is affected, and what to watch next.

What happened

Google Search now allows users to generate AI images for free directly within Google Images. This feature integrates image generation seamlessly into search results. It simplifies access to AI-generated visuals for everyday users.

Why it matters

This update makes AI image generation widely accessible through a popular platform.

Business impact

It could increase user engagement and drive more traffic to Google Search.

Who is affected

Teams tracking Image Gen, LLM, product strategy, operations, and market positioning.

Operator take

Companies should explore integrating AI image generation to enhance user experience.

What to watch next

Tracking GOOGL until next market close

Confidence levelLow

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ZDNet AI AI BriefWire editorial record

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With the latest update to Google Images, you can generate your own images directly inside the AI Overviews.

Google Images is a handy visual search engine that helps you track down photos and other images across the web.

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