Google Vids now lets you star in your own AI videos

Google Vids now allows users to create AI-generated videos featuring personalized digital avatars of themselves. The platform uses Gemini Omni technology to generate and edit videos from prompts and reference images. This innovation makes video creation more accessible and personalized for users.

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Market reactionGOOGL ↓ -1.26% by next close

Before $358.85After $354.31

PublishedThursday, July 16, 2026 at 8:32 PMJul 16, 08:32 PM

Freshness4h live

Story ID#5161

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Business briefing

A structured operator read: what happened, why it matters, who is affected, and what to watch next.

What happened

Google Vids now allows users to create AI-generated videos featuring personalized digital avatars of themselves. The platform uses Gemini Omni technology to generate and edit videos from prompts and reference images. This innovation makes video creation more accessible and personalized for users.

Why it matters

Personalized AI avatars simplify and enhance video content creation.

Business impact

This feature can attract more users and increase engagement on Google's video platform.

Who is affected

Teams tracking Video Gen, Unclassified, product strategy, operations, and market positioning.

Operator take

Businesses should explore integrating personalized AI avatars for marketing and content creation.

What to watch next

GOOGL ↓ -1.26% by next close

Confidence levelLow

Sources

TechCrunch AI AI BriefWire editorial record

Source preview

Server-side extracted preview paragraphs from the original source.

Google is adding personalized AI avatars to Vids that let users create videos starring a digital version of themselves, alongside Gemini Omni-powered tools for generating and editing videos from prompts and reference images.

OpenAI’s Sora may have shut down, but Google apparently thinks there’s still interest in a tool that lets you star in your own AI videos.

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