TikTok is testing an AI likeness detection tool

TikTok is testing an opt-in AI likeness detection tool for some US creators to identify and report AI-generated likenesses. Users must verify their identity with a real-time selfie scan and ID check, but TikTok does not retain this data. This tool aims to protect creators from unauthorized AI-generated content on the platform.

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PublishedFriday, July 17, 2026 at 9:34 PMJul 17, 09:34 PM

Freshness3h live

Story ID#5186

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Business briefing

A structured operator read: what happened, why it matters, who is affected, and what to watch next.

What happened

TikTok is testing an opt-in AI likeness detection tool for some US creators to identify and report AI-generated likenesses. Users must verify their identity with a real-time selfie scan and ID check, but TikTok does not retain this data. This tool aims to protect creators from unauthorized AI-generated content on the platform.

Why it matters

It helps creators control and protect their digital likeness from AI misuse.

Business impact

This could improve trust and safety on TikTok, attracting more creators and users.

Who is affected

Teams tracking Core AI, Policy, product strategy, operations, and market positioning.

Operator take

Platforms should consider similar tools to safeguard creator rights.

What to watch next

Platforms should consider similar tools to safeguard creator rights.

Confidence levelLow

Sources

The Verge AI AI BriefWire editorial record

Source preview

Server-side extracted preview paragraphs from the original source.

TikTok is starting to test an opt-in tool that scans for AI likenesses and lets creators report them to the company.

TikTok is starting to test an opt-in tool that scans for AI likenesses and lets creators report them to the company, as spotted by social media consultant Matt Navarra.

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