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Bose's premium soundbar debuts with improvements under the hood, but it's reinventing itself in an already crowded field.
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Bose has been in the home theater game for a long time, though its modern product catalog favors innovation and updates in its personal audio and wearables categories. As a result, the company's home theater lineup has been stale, with only a few soundbars, rears, and subs to choose from.
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Still, the company makes an effort to remind its consumer base of its home theater roots, and the new Lifestyle Ultra lineup, consisting of a smart speaker, soundbar, and subwoofer, shows it wants to continue its tenure in the industry.