Event arc

It enables better ad optimization while maintaining user data privacy.

Companies involved

Databricks

Market lens

Advertisers can improve campaign performance using secure first-party data signals.

Operator take

Businesses using Snapchat ads should consider integrating this API for better results.

Latest signal

Securely send first-party conversion signals with Snapchat Conversions API on Databricks Marketplace

Databricks Marketplace now supports Snapchat Conversions API to securely send first-party conversion signals. This integration helps advertisers optimize campaigns using valuable internal data like purchases and sign-ups. It enhances data privacy and improves ad targeting effectiveness.