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Snapchat's Conversions API listing is now available on Databricks Marketplace. Learn how to send richer signals such as web, app, offline events, and purchases from your governed Lakehouse to help improve ad measurement and campaign performance.
The most valuable signals for advertising optimization already exist inside your data platform: purchases, sign-ups, subscriptions, and other deep-funnel events captured in your warehouse. The challenge is activating those signals in ad platforms quickly and reliably.