The most valuable signals for advertising optimization already exist inside your data platform: purchases, sign-ups, subscriptions, and other deep-funnel events captured in your warehouse. The challenge is activating those signals in ad platforms quickly and reliably.

Historically, getting first-party conversion data into platforms like Snapchat required stitching together CDPs, reverse ETL tools, and custom connectors. This often added cost, latency, and operational complexity.

With Snapchat’s Conversions API (CAPI) now available as a listing on Databricks Marketplace, teams can activate first-party signals directly from the Lakehouse. The listing includes a pre-built notebook that connects your gold-layer tables to Snapchat’s Conversions API. Once deployed, it reads from your governed data and delivers them securely and directly to Snapchat. Teams can now send web, app, and offline events from the Lakehouse to the platform’s optimization engine, without middleware or custom API connectors. Deploy directly into your Databricks workspace and start sending events.

The notebook handles event batching and supports deduplication alongside Snap Pixel, so teams already using browser-side tracking can layer in server-side events without double-counting.

This makes activating advertising signals as simple as deploying a notebook and pointing it to your conversion tables.

More complete signal coverage: Server-side events capture signals that browser-side tracking may miss due to ad blockers, privacy restrictions, or browser limitations. This new capability drives higher event match quality.